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TV NEWS 3.0 - An insider’s guide to launching and running news channels in the digital age by Zafar Siddiqi
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Television news – which has played a crucial role in the world’s most momentous events, from wars and royal weddings to mankind’s first steps on the moon – is in the midst of a digital-fueled revolution. In the early years, TV news was monopolised by large corporations and state broadcasters, who controlled what went on air and when. Then technological advances in the 1980s enabled billionaires like Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite.
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Television news – which has played a crucial role in the world’s most momentous events, from wars and royal weddings to mankind’s first steps on the moon – is in the midst of a digital-fueled revolution. In the early years, TV news was monopolised by large corporations and state broadcasters, who controlled what went on air and when. Then technological advances in the 1980s enabled billionaires like Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite.
Today, we are living through a third turbulent iteration: streaming over the internet is radically changing how television is produced, watched and delivered. It has so dramatically lowered the costs of entry that almost anyone can now set up their own global news channel. But in such a fragmented world, awash with ‘fake news’, who and what can we trust?
In this stimulating and authoritative, Zafar Siddiqi – who has launched and run four news channels across three continents – discusses the profound implications of this new era. Aimed at entrepreneurs, media students, industry insiders and anyone interested in TV news and its effect on humanity, it serves as a step-by-step guide for launching a news channel in the digital age.
About the author:
Zafar Siddiqi was an accountant with KPMG for 18 years, initially as a partner and later as MD of one of its consultancy practices. He left the world of spreadsheets in the mid-1990s, having spotted an opportunity to launch a TV production house in his native Pakistan that specialised in providing business programmes to overseas broadcasters. Later, he started a CNBC business network across 18 countries in the Middle East, the first international brand to broadcast in Arabic. This was quickly followed by similar networks across 39 African countries. Finally, he started Samaa TV in Karachi, a 24-hour news and current affairs channel. He still serves as chairman of two of the channels he started.
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Television news – which has played a crucial role in the world’s most momentous events, from wars and royal weddings to mankind’s first steps on the moon – is in the midst of a digital-fueled revolution. In the early years, TV news was monopolised by large corporations and state broadcasters, who controlled what went on air and when. Then technological advances in the 1980s enabled billionaires like Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite.