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Leadership for Strategic Alignment by Gustav Puth


5 in stock

SKU: 978-0-620697-56-1 Category:


Description of Book:

“Leadership is, without doubt, one of the most misunderstood constructs of our time. As a voice of reason in a wilderness of conflicting opinions, Puth debunks the somewhat romantic view of leadership as a lonely journey. Leadership for strategic alignment is expertly argued by this leading strategist and is essential reading for all leaders across the entire business leadership spectrum”

Dr Christo van der Westhuizen

 Managing Director: Brand et al

“Leadership theory remains a very complex and contested field of inquiry. This book represents an important school of thought, providing clarity for both academics and practitioners on the application of leadership. It allows the reader to easily navigate between theory and practical application.”

Prof Derick de Jongh

Director: Albert Luthuli Centre for Responsible Leadership, University of Pretoria

 About the Author:

Dr Gustav Puth is the Managing Director of STRATEGY et al, the strategy and research arm of the et al GROUP He provides business, marketing and brand strategy, as well as leadership development services to a wide range of clients across all industries in South Africa and abroad.  Gustav has vast practical and academic experience in the fields of organizational strategy, organizational leadership, marketing and communication management, advertising, marketing research and research management. He is the founder and former head and Professor of the Department of Marketing and Communication Management at the University of Pretoria, and has taught as visiting professor and guest lecturer at higher education institutions in South Africa, the USA, Canada, Australia, Europe and Singapore. Gustav is the author or co-author of numerous academic and industry articles and nine books.

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Additional information

Weight 0.4 kg


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