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The groundbreaking game rules contained in this book have inspired thousands of business owners to embark on the journey towards Extreme Business Success. As small and medium business owners, we often make achieving outrageous success far harder than it should be. If you know the rules of the business game, it’s so much easier to achieve success in every aspect of your business. This book is not an academic study or a theoretical examination of business; it is a practical guide for all small to medium business owners who want to achieve Extreme Business Success.

What is Extreme Business Success? The first principle of Extreme Business Success in an enterprise is that it must be able to operate without the immediate involvement of the owner on a day-to-day basis. In other words, there must be a clear distinction between the roles of the shareholders, directors and managers, and these roles must not all be fulfilled by the same person.

Secondly, Extreme Business Success requires that the enterprise itself has significant value, and will continue to grow and develop despite the non-involvement, death or retirement of the owner. If you are in that position, then you have certainly activated the Laws of Extreme Business Success. If your business would fail without you, then your business is not in a place of Extreme Business Success.

Throughout the book the analogy is used of climbing a mountain as a powerful metaphor for the journey we embark upon as entrepreneurs. To reach great heights, you need the guidance and wisdom of those who have gone before you.

The 12 Laws of Extreme Business Success contained in this book encapsulate the 12 fundamental keys that will unlock Extreme Business Success for you. Some of these Laws may even be familiar to you. You can read the Laws as separate, standalone pieces of guidance, or you can read the book from start to finish. You do not need to apply the Laws in the order that they appear. Rather use the Laws that are most important to you right now, and go from there.

About the Author:

Carl Bates is a global entrepreneur, speaker, author, mentor and director. Currently based in South Africa, he is a dynamic entrepreneur and thought leader from New Zealand who guides small to medium businesses to achieve Extreme Business Success.

He is passionate about empowering business owners to break through the barriers that confine them to a life of long hours, hard work and little reward. Growing up in a family of entrepreneurs has inspired and enabled Carl to transform the attitudes and practices of business owners around the world. He challenges them to create a business legacy they can be proud of and supports them to see the potential and the possibilities for their own business. Carl is always focused on ensuring areas of growth are identified and shareholder value is maximised.

Considered an international expert on the education and implementation of enterprise governance in small and medium businesses, Carl is a sought after keynote speaker and strategic advisor for a variety of organisations and companies. He has also spoken globally at many conferences and business expos.

Carl graduated with a Bachelor Business Studies First Class Honours Degree (Accountancy) and a Graduate Diploma in Business Studies (Finance) from Massey University, New Zealand. He was named a Massey Alumni and a Freemason Scholar and was awarded the Allan Gibson and New Zealand Institute of Chartered Accountants Wanganui Branch Scholarships. Carl is also a member of the New Zealand Institute of Chartered Accountants. See www.sirdargroup.com for more details.

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